Sunday 30 January 2011

State Of The Obvious by Mash Creative

With consumerism at an all time high and branding playing an ever more important role in consumers buying choices, Mash Creative felt a desire to challenge what has become ‘The Norm’. Mash Creative believe there is a niche in the market for a collection of products which turns conventional branding on its head. S/O/T/O (State of the Obvious) is a range of merchandise and apparel which does just that. As the name may suggest, the collection consists of branded items which State the Obvious. Especially I like the Mug Boxes. Check out the rest of their work at

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