With consumerism at an all time high and branding playing an ever more important role in consumers buying choices, Mash Creative felt a desire to challenge what has become ‘The Norm’. Mash Creative believe there is a niche in the market for a collection of products which turns conventional branding on its head. S/O/T/O (State of the Obvious) is a range of merchandise and apparel which does just that. As the name may suggest, the collection consists of branded items which State the Obvious. Especially I like the Mug Boxes. Check out the rest of their work at MashCreative.com
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